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The 4 C's of B2B Marketing
We’ve all heard about the four P’s of marketing. Product Price Placement Promotion The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized...
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Generating a Buyer Persona with Facebook Advertising
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition! In the book he stresses the importance of having a “buyer...
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Using Content to Build Trust in B2B Marketing
In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54...
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B2B Marketers Fate Rests in the Hands of a Few
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener...
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An Interview with Sean Geehan, CEO and Founder Geehan Group
I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. He has a forthcoming book that I am also really looking forward to...
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The Marketing Technologist: Time has Come!
In a recent Brandweek article I saw a quote from Lynne Seid, a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence...
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